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of bookings tied to paid spend
Travel platform turns hidden clicks into paid-spend clarity
Attribution x-ray reveals 75% of bookings tied to paid campaigns
A two-week attribution audit showed that paid campaigns power most bookings, and two-thirds of 'Direct' visits actually land mid-journey via Customer-Service links.
"It felt like getting an MRI of our funnel. We can finally see the fractures, now we know exactly what to mend."
Marijke Cortenbach
Head of Product Growth