With Elena Thompson, Chief Revenue Officer at Media Platform
Subscription growth within 3 months
Improvement in paywall conversion rate
Reader segment accuracy for targeting
Despite strong content engagement, subscription conversion rates had plateaued. The team was showing the same paywall experience to all readers, regardless of their engagement level or likelihood to convert.
Flat subscription growth despite increasing traffic
One-size-fits-all paywall strategy not working
No clear understanding of reader conversion patterns
Limited insight into optimal paywall timing and messaging
Lumen Insights built comprehensive reader behavior models, implemented dynamic paywall timing based on engagement signals, and created personalized subscription messaging for different reader segments.
Reader behavior analysis and segmentation modeling
Dynamic paywall timing optimization based on engagement
A/B testing framework for subscription messaging
Conversion funnel analysis for different reader types
Personalized subscription offer strategy development
Reader segmentation revealed that highly engaged readers converted 5x better when shown paywalls after their 3rd article, while casual readers needed different messaging and timing entirely.
Growth in paid subscribers within 3 months
Better targeting and timing of subscription offers
Precision in identifying high-value reader segments
"No fluff. They identified our best reader segments and increased subscriptions by 42% in three months."
Elena Thompson
Chief Revenue Officer
Media Platform
Highly engaged readers convert 5x better with paywalls after their 3rd article
Casual readers need different messaging focused on value, not urgency
Dynamic paywall timing based on behavior beats static article limits
Reader segmentation accuracy directly correlates with subscription growth
Get similar subscription growth for your media platform. Book a strategy session with our experts.
Let's talkOr email team@lumeninsights.tech
Digital Media & Publishing
