With David Kim, Head of Product at E-commerce Marketplace
Annual revenue lift from mobile optimization
Mobile conversion rate improvement
Time to identify and fix critical drop-off point
Despite mobile traffic representing 70% of site visits, mobile conversion rates were significantly lagging desktop performance. The team suspected checkout friction but couldn't pinpoint the exact issues causing users to abandon their purchases.
Mobile conversion rate 40% lower than desktop
High mobile traffic but poor revenue contribution
Unclear where in the funnel users were dropping off
Multiple checkout steps with unknown friction points
Lumen Insights conducted deep-dive mobile user journey analysis, implemented advanced funnel tracking, and used heatmap data to identify specific friction points in the mobile checkout experience.
Mobile-specific funnel analysis and tracking setup
Heatmap and user session analysis for checkout flow
A/B testing framework for mobile checkout optimization
Cross-device journey mapping and attribution
Mobile-first conversion rate optimization strategy
Analysis revealed a critical payment method selection issue on mobile that was causing 35% of users to abandon checkout. Fixing this single friction point drove immediate revenue impact.
Direct impact from mobile conversion improvements
Improvement in mobile checkout completion rate
Decrease in mobile payment friction drop-offs
"The mobile conversion insights were game-changing. We saw immediate impact on our bottom line."
David Kim
Head of Product
E-commerce Marketplace
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