Complete capabilities for confident growth
We're the senior data partners growth leaders call when attribution breaks, budgets are wasted, and clarity becomes urgent. No junior handoffs. No dashboard sales. Just real experience, applied quickly.
Strategy Value Influenced
Across growth, retention, and advertising teams
To First Insight
We move quickly—even if your setup isn't perfect
Supported
Across product, commercial, and marketing functions
Client Satisfaction
From senior growth leaders at scale-ups
Trusted by growth teams at
What we deliver
Clear, direct support for problems you're actively trying to solve. No long onboarding. No junior handoffs. Just real experience, applied quickly.
Attribution Recovery
When iOS updates break your attribution model, we rebuild it using first-party data and statistical modeling to show true channel performance.
Channel Diagnostics
Identify where your marketing budget is working and where it's wasted. Get clear ROI visibility across all channels.
Growth Strategy
Strategic modeling and insights from messy data to help you make confident decisions about scaling and investment.
Retention & LTV
Customer lifetime value modeling and retention strategy that actually moves the needle on long-term growth.
How we work
We're not here to take over. We're here to support sharper decisions. You're smart and capable. We're the trusted partner you bring in when the stakes are high and the data isn't playing nice.
We embed with your team
No long onboarding. We work directly with your existing systems and processes, understanding your specific challenges and constraints.
We investigate the signal
Attribution reviews, channel diagnostics, retention strategy. We go deep on the specific problem, not generic solutions.
We deliver clarity fast
Strategic insights you can act on immediately. No fluff reports. No junior analysts. Just senior expertise when you need it most.
Led by senior operators
We've sat in your seat at Intercom, Deliveroo, and The Telegraph. We weren't advising from the sidelines—we were building the systems and delivering the outcomes.
Marshall Postle-Floyd
Co-Founder & Data Science Director
Previously at Intercom, Deliveroo, The Telegraph, and Now TV
Marshall is a senior analytics leader who has delivered across experimentation, forecasting, loyalty, and retention. At Intercom, he scaled experimentation systems. At Deliveroo, he rebuilt loyalty strategy. At The Telegraph, he developed multi-year forecasting models.
Ángela Castillo-Gill
Co-Founder & Product Director
Previously at Intercom and Deliveroo
Ángela is a product and data leader known for turning complex systems into high-impact outcomes. At Intercom, she built AI-powered analytics and led Fin redesigns. At Deliveroo, she was founding data scientist for the advertising platform and launched multi-million-pound retention initiatives.
Ready for growth clarity without the guesswork?
Talk to a Principal. We'll help you see what's working, and what's not.